Tag Archives: marketing

Choice Releases Implementing Marketing Plans in the Academic Library White Paper

Choice announces the publication of the fourth in a series of white papers designed to provide actionable intelligence around topics of importance to the academic library community. This paper, their second marketing-focused publication “Implementing Marketing Plans in the Academic Library: Rules, R

Source: Choice Releases Implementing Marketing Plans in the Academic Library White Paper

How To Promote a Library Event on a Small Budget

Effectively managing the budget of the library is an important and continuous task. Any strategies to help promote library services, raise awareness for libraries and attract library visitors at a low cost are enticing for libraries to review and potentially implement. Egor Gerashchenko, chief of Marketing & Development Department, Central Library System of Moscow Region

Source: How To Promote a Library Event on a Small Budget