Following a library’s evaluation of their social media efforts, data revealed an interested fact about their Twitter platform. The students weren’t engaging as they expected, but faculty were! Armed with this information, they shifted gears and started making faculty their new target audience.
An analysis of every video posted by high-subscriber channels in the first week of 2019 finds that children’s content – as well as content featuring children – received more views than other videos
Source: Pew Research Center
It’s summer, a time of year for academic librarians to reflect, assess and revamp. For this librarian, it is a time to reflect on social media activities, both successes and failures, that have become an essential way the academic library connects with its students.
After it became clear that Instagram was making gains in social media with their students, Saskatchewan Polytech began efforts to reinvigorate their dwindling Instagram presence as a way to further student engagement. Read how they have embraced trends and technologies to reach students where they socialize.