Using Twitter to connect with faculty

Following a library’s evaluation of their social media efforts, data revealed an interested fact about their Twitter platform. The students weren’t engaging as they expected, but faculty were! Armed with this information, they shifted gears and started making faculty their new target audience.

Source: Using Twitter to connect with faculty

Instagram: the new way to connect with students

After it became clear that Instagram was making gains in social media with their students, Saskatchewan Polytech began efforts to reinvigorate their dwindling Instagram presence as a way to further student engagement. Read how they have embraced trends and technologies to reach students where they socialize.

Source: Instagram: the new way to connect with students